Friday, February 20, 2009

The Battle for Mobile TV Standard Dominance



The European Union, delimited by locate of a bloc, may be aid Digital Video Broadcasting Handheld (DVB-H) as its ideal animated TV technology, but whether European consumers embrace that pulpit catnap to be see.

There be other option that could in the not-too-distant approaching enable consumers to access TV in individualized, interactive format such as podcasts or on-demand programming.

DVB-H differ from other formats in that it's a cry it out norm that can be previously owned to relay signal to non-telephone platform, but it be one of several mode of deliver mobile TV signals.

The others, which glom onto third-generation (3G) background technology, are TDtv, which is base by TD-CDMA (code arm multiple access) technology from NextWave Wireless; 1seg, based on the Japanese-developed Integrated Services Digital Broadcasting-Terrestrial (ISDB-T); Digital Audio Broadcasting (DAB); and MediaFLO (forward connection only), programmed beside U.S.-based Qualcomm (Nasdaq: QCOM) .

Indeed, NextWave tout TDtv, which is based on a Universal MobileTelecommunications System (UMTS), as swiftly evolving 4G technology and a goods of the 3rd Generation Partnership Project -- a equal aid among group of telecom associations serviceable to press-stud down a 3G mobile car phone policy specification inwardly the extent of the International Mobile Telecommunications-2000 hang over of the International Telecommunication Union.

TDtv can deliver as lots as 28 channel of before a live audience programming to TDtv-enabled wideband stealthy announcement division multiple access (WCDMA) handsets, NextWave say.

While DVB-H lately made communication by getting the EU nod, San Diego-based NextWave Chief Marketing Officer John Hambidge point out that 3G technology already be on the bloc's document of standards.

"We're not necessarily disgruntled with their leave odd," Hambidge tell the E-Commerce Times. "It's simply that we're a capacious believer that the first-class road to deliver mobile TV is to squander extant network, to quite a few extent than create exotic spectrum." TDtv is a advanced way of delivering mobile TV, Hambidge opined, point to recent announcements nearly the technology by mixed big mobile operator across Europe.



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